Thursday, June 5, 2008
What's up Guys!
I would like to thanks to everyone for accepting me as your friend. Keep in touch guys. All the best and good luck!. Happy holiday. Teresa you are the best lecturer ever. NICE!
Starbucks
The target market for Starbucks is adults, 35-55 years old, men and women. For several years they don’t really care about packaging and just concentrating on coffee bean itself, where you can find coffee and fill a blank white or tan paper bag with coffee. Now days, they were waking up to the varieties of specialty coffee brands available, with the influence of packaging. That was their first aimed but after recent years Starbucks became popular among youngsters and both sexes. Instead of that they changed to variations in packaging, merchandise colours and design. Starbucks are recognized by their whole bean coffee bags to mugs and drink ware with the consistent use of colour and design. Their packaging is emotionally makes you want to grab a coffee. It is clearly using clean, professional brand look and feel. It is more convenience and positive attributes, starting with freshness, while attractive paper bags does serve the function of holding the coffee. Starbucks continue to see the trend and the packaging came with a higher expectation of the coffee freshness.
Nike
Nike, the ‘swoosh’ brand also a strong brand in sports field. Here, the case study is about their packaging for sports equipment. The purpose of Nike packaging is to stand out on the retail shelf compared to other competitors. Two colours with a rich metallic background for uncluttered box is to give an eye-appeal, sophisticated and technology design. While an image of the player created dimension and the feeling of motion. A great graphics and effective brand promotion combined with a clean and simple presentation, which give a good interpretation towards buyers.Coca-Cola
Coca-Cola is an established brand for soda drink. How Coca-Cola could survive until today? It is just not about the drinks but the packaging itself plays a major role to attract consumer to buy the product. The strong red colour combined with white fonts, which is applied to all packaging and communication. Until today the branding with red and white fonts has become the trademark to recognize the popular soft drink Coca-Cola. Normally, the cheap brand would duplicate the colour of stronger brand for a better sales, this is to confuse consumer that they buying the recognized brand, while it is not. Positively, it assure that Coca-Cola is a quality brand, which set the standard for other cola brands to choose red. The emotions that can be describe when look at Coca-cola trademark colour is desire of that person to have and taste the drink, in other word is attempting and attraction for the buyers.
Colour in Packaging
Colour in Packaging
To enhance the productivity of the product, retail, marketing and packaging industries are focus on colour, where the sharp attraction for buyer to buy their products. A few elements to influence the consumer expectations such as colour associate with taste or qualities, food matches, target market, etc. The emotionally judgment by consumer according to packaging is really strong, where packaging colour has to provide the attraction and information. Lately, photography plays a major attraction as well for a better view, which in concern of visual clarity and bright colours. In additional, design also can be recognize through the medium that they use like clear symbols and printing material: paper, board, plastics, metal foil, etc. All of the elements will be consider in any aspect of colours until the final delivery.
In packaging, however, the usage of colour can lead customers to make a wild decision, so a bright colour could attract them to stop and recognize the product. Colour is used to make products more appealing and attractive, where psychologically as said before can increase the mood of buying. Basically, the background colour of packaging will reflect the actual colour of the product and stand out, so the suitable colour must be consider first. Furthermore, the colour also a medium to give a specific idea about the product such as white, blue and grey packaging to indicate the freshness and purity, green is for environmental, friendly or relaxation.
To enhance the productivity of the product, retail, marketing and packaging industries are focus on colour, where the sharp attraction for buyer to buy their products. A few elements to influence the consumer expectations such as colour associate with taste or qualities, food matches, target market, etc. The emotionally judgment by consumer according to packaging is really strong, where packaging colour has to provide the attraction and information. Lately, photography plays a major attraction as well for a better view, which in concern of visual clarity and bright colours. In additional, design also can be recognize through the medium that they use like clear symbols and printing material: paper, board, plastics, metal foil, etc. All of the elements will be consider in any aspect of colours until the final delivery.
In packaging, however, the usage of colour can lead customers to make a wild decision, so a bright colour could attract them to stop and recognize the product. Colour is used to make products more appealing and attractive, where psychologically as said before can increase the mood of buying. Basically, the background colour of packaging will reflect the actual colour of the product and stand out, so the suitable colour must be consider first. Furthermore, the colour also a medium to give a specific idea about the product such as white, blue and grey packaging to indicate the freshness and purity, green is for environmental, friendly or relaxation.
Packaging
Packaging
It is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also a process of design, evaluation and production of packages. The purpose of having packaging is for convenience, portion control, prevention, minimization and reuse. Packaging is important for consumer goods, where it can protect the product, easy to open and usable, stand out to differentiate other product on the shelf and according to consumers appeal. There are three kind of model, which can be apply into packaging:
Aesthetics packaging is more to the look. Design wise, packaging must be easy on the eye of people who see it. The colours, fonts, design features, info of product must not complicate and the main purpose to make it stand out. The problem that can occur is when some design shows a difficult to read typefaces and small type sizes because producing a product may guide with the target market, which it is not suitable for older people to read. In some cases, the lack of visual direction will give a bad impression and weakest point of the packaging. It must be clear and precise enough for all readers. The best example for packaging is Apple product, where they concentrate on clean look, so it is effective and influences people to take a look on the packaging
In the business world, marketers who sells product definitely use packaging for their stuff. The reflection is the third model of packaging, where a good brand for example iPod as a MP3 gadget, will be adopt by other competitors to give a great competition. The reason of doing it is because a good brand will have their own trademark, to remind the consumer of the brand, where people can recognize each product from that particular brand. Coca-cola is the best answer of all products in this world. They have a strong identity of their own.
The second consideration after aesthetics is usability. If the packaging has a brilliant design, images, colours and fonts, it just a waste if the package couldn’t be open in proper way. Designers must consider the results of making difficulties of the packaging, so to avoid the mistakes; a proper sketch and measurement might help while a mock up to ensure the effective packaging.
It is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also a process of design, evaluation and production of packages. The purpose of having packaging is for convenience, portion control, prevention, minimization and reuse. Packaging is important for consumer goods, where it can protect the product, easy to open and usable, stand out to differentiate other product on the shelf and according to consumers appeal. There are three kind of model, which can be apply into packaging:
Aesthetics packaging is more to the look. Design wise, packaging must be easy on the eye of people who see it. The colours, fonts, design features, info of product must not complicate and the main purpose to make it stand out. The problem that can occur is when some design shows a difficult to read typefaces and small type sizes because producing a product may guide with the target market, which it is not suitable for older people to read. In some cases, the lack of visual direction will give a bad impression and weakest point of the packaging. It must be clear and precise enough for all readers. The best example for packaging is Apple product, where they concentrate on clean look, so it is effective and influences people to take a look on the packaging
In the business world, marketers who sells product definitely use packaging for their stuff. The reflection is the third model of packaging, where a good brand for example iPod as a MP3 gadget, will be adopt by other competitors to give a great competition. The reason of doing it is because a good brand will have their own trademark, to remind the consumer of the brand, where people can recognize each product from that particular brand. Coca-cola is the best answer of all products in this world. They have a strong identity of their own.
The second consideration after aesthetics is usability. If the packaging has a brilliant design, images, colours and fonts, it just a waste if the package couldn’t be open in proper way. Designers must consider the results of making difficulties of the packaging, so to avoid the mistakes; a proper sketch and measurement might help while a mock up to ensure the effective packaging.
Colour emotion
Colour emotion
The connection of colour and emotion is very strong. In our daily life colour play a major role for some emotions and feelings for every human. The colour emotion in a simplest fashion, as the relationship between colours and the viewer’s psychological responses. For example, "warm" and "active" is to describe characteristics of colours but not to describing human emotions such as " this is ‘warm’ colour" but we would not say "this colour makes me feel ‘warm’". In other word, colour emotion concerns human emotions whenever they see colours. It can be excitement, happiness or anxiety.
The connection of colour and emotion is very strong. In our daily life colour play a major role for some emotions and feelings for every human. The colour emotion in a simplest fashion, as the relationship between colours and the viewer’s psychological responses. For example, "warm" and "active" is to describe characteristics of colours but not to describing human emotions such as " this is ‘warm’ colour" but we would not say "this colour makes me feel ‘warm’". In other word, colour emotion concerns human emotions whenever they see colours. It can be excitement, happiness or anxiety.
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