Why colour is important in design?

Why colour is important in design?
The reason of why colour is important because, it convey some emotion towards each product. People will attract to nice colour, which indirectly give a good feelings for them. The most emotionally primary colours appear to be Red and Blue, where red could increased our heart beat and blood pressure, while blue in opposite effect. The colours are typically divided into warm (yellow, red and orange) and cool (blue, green and violet). For example the usage of red colour is to indicate danger, exciting and active, while blue is to release tension, soothing and passive.

In design, the usage of colours is very important to create the feelings according to each design. Designers is responsible with their designs, one of the factor is colours that they choose, which associated with feelings and emotions of people who look at their design. In this industry from designers, companies and manufactures, use colours to create a certain feeling about their products. Market researchers have devoted considerable effort to know which colours are preferred by consumers and how the fashion works in this matter.