The psychology of colour.

The psychology of colour.

The feelings and emotions are directly affected by the balance and imbalance of hormones in the body. Likewise, certain colours can calm our minds, while others stimulate mental activity. It is not easy to take advantage of psychology of colours in visualization. Using colour to recharged emotional energy will end up with changed perceptions of the world and our experience in life.

To relate colour with psychology is about consideration, which colour are preferred by consumers. A linkage between the two elements can be found according to time, place and culture. It can be describe as one colour perform very different symbolic or psychological functions, at the same time and place for the same culture. For example, red colour is a strong, exciting and a focus attention, also can help overcome negative thoughts but if we have too much red in our system or surrounding, the feeling can be irritable, impatient and uncomfortable.

In China, red is symbolic of celebrations, luck and prosperity, while white is mourning and death. This is the best example of psychology relate to colours in terms of culture. There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.