Coca-Cola

Coca-Cola is an established brand for soda drink. How Coca-Cola could survive until today? It is just not about the drinks but the packaging itself plays a major role to attract consumer to buy the product. The strong red colour combined with white fonts, which is applied to all packaging and communication. Until today the branding with red and white fonts has become the trademark to recognize the popular soft drink Coca-Cola. Normally, the cheap brand would duplicate the colour of stronger brand for a better sales, this is to confuse consumer that they buying the recognized brand, while it is not. Positively, it assure that Coca-Cola is a quality brand, which set the standard for other cola brands to choose red. The emotions that can be describe when look at Coca-cola trademark colour is desire of that person to have and taste the drink, in other word is attempting and attraction for the buyers.