Starbucks

The target market for Starbucks is adults, 35-55 years old, men and women. For several years they don’t really care about packaging and just concentrating on coffee bean itself, where you can find coffee and fill a blank white or tan paper bag with coffee. Now days, they were waking up to the varieties of specialty coffee brands available, with the influence of packaging. That was their first aimed but after recent years Starbucks became popular among youngsters and both sexes. Instead of that they changed to variations in packaging, merchandise colours and design. Starbucks are recognized by their whole bean coffee bags to mugs and drink ware with the consistent use of colour and design. Their packaging is emotionally makes you want to grab a coffee. It is clearly using clean, professional brand look and feel. It is more convenience and positive attributes, starting with freshness, while attractive paper bags does serve the function of holding the coffee. Starbucks continue to see the trend and the packaging came with a higher expectation of the coffee freshness.