2. Project Notification

From: Guru.com (info@guru.com)
Sent: Thursday, 13 March 2008 5:29:05 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Green Ghost
Project ID: 387420
Category: Graphic Design / Presentations / Multimedia

Description of Organization: Transogram is a collectible toy company.
Designs Needed: Single
Products Involved: Vinyl Designer Toy
Target Audience: Adults - 25-35 years old
Dimensions and Layout:15" x 10" x 10"
Printing Needs: No, I do not need printing.
I will provide the following to the professional: Graphics, Text/Copy
The professional must provide the following: Colors, Concept, Graphics, Layout, Logo
Type of Graphics Needed: Original Illustrations/Graphics
Desired File Format: psd
Project Start Date: 3/10/2008
Project Completion Date:4/7/2008
I want to receive project drafts via: CD/DVD/Optical Media
Payment(s) for this project will be processed via: SafePay Invoicing
Additional Specifications for the Project: Innovative packaging design for a designer vinyl toy.
Reference vintage toy in a fresh way.

Comments:
The brief above is about packaging design for a toy company named Transogram. According to the description, it kind of simple tasks but yet I have to look on market demand such as how packaging influence consumers and how to get an attraction as it going to be on the shelf with other products. Sometime packaging would give a big impact on target market. I guess to make a good packaging designer must know how to create a nice design related to the theme. As requirement designer must have a rationale for the colours, concept, graphics, layout and logo. This is to explain and cross-check the elements to apply in.