Colour in Packaging

Colour in Packaging

To enhance the productivity of the product, retail, marketing and packaging industries are focus on colour, where the sharp attraction for buyer to buy their products. A few elements to influence the consumer expectations such as colour associate with taste or qualities, food matches, target market, etc. The emotionally judgment by consumer according to packaging is really strong, where packaging colour has to provide the attraction and information. Lately, photography plays a major attraction as well for a better view, which in concern of visual clarity and bright colours. In additional, design also can be recognize through the medium that they use like clear symbols and printing material: paper, board, plastics, metal foil, etc. All of the elements will be consider in any aspect of colours until the final delivery.

In packaging, however, the usage of colour can lead customers to make a wild decision, so a bright colour could attract them to stop and recognize the product. Colour is used to make products more appealing and attractive, where psychologically as said before can increase the mood of buying. Basically, the background colour of packaging will reflect the actual colour of the product and stand out, so the suitable colour must be consider first. Furthermore, the colour also a medium to give a specific idea about the product such as white, blue and grey packaging to indicate the freshness and purity, green is for environmental, friendly or relaxation.