Nike

Nike, the ‘swoosh’ brand also a strong brand in sports field. Here, the case study is about their packaging for sports equipment. The purpose of Nike packaging is to stand out on the retail shelf compared to other competitors. Two colours with a rich metallic background for uncluttered box is to give an eye-appeal, sophisticated and technology design. While an image of the player created dimension and the feeling of motion. A great graphics and effective brand promotion combined with a clean and simple presentation, which give a good interpretation towards buyers.