Thursday, June 5, 2008
What's up Guys!
I would like to thanks to everyone for accepting me as your friend. Keep in touch guys. All the best and good luck!. Happy holiday. Teresa you are the best lecturer ever. NICE!
Starbucks
The target market for Starbucks is adults, 35-55 years old, men and women. For several years they don’t really care about packaging and just concentrating on coffee bean itself, where you can find coffee and fill a blank white or tan paper bag with coffee. Now days, they were waking up to the varieties of specialty coffee brands available, with the influence of packaging. That was their first aimed but after recent years Starbucks became popular among youngsters and both sexes. Instead of that they changed to variations in packaging, merchandise colours and design. Starbucks are recognized by their whole bean coffee bags to mugs and drink ware with the consistent use of colour and design. Their packaging is emotionally makes you want to grab a coffee. It is clearly using clean, professional brand look and feel. It is more convenience and positive attributes, starting with freshness, while attractive paper bags does serve the function of holding the coffee. Starbucks continue to see the trend and the packaging came with a higher expectation of the coffee freshness.
Nike
Nike, the ‘swoosh’ brand also a strong brand in sports field. Here, the case study is about their packaging for sports equipment. The purpose of Nike packaging is to stand out on the retail shelf compared to other competitors. Two colours with a rich metallic background for uncluttered box is to give an eye-appeal, sophisticated and technology design. While an image of the player created dimension and the feeling of motion. A great graphics and effective brand promotion combined with a clean and simple presentation, which give a good interpretation towards buyers.Coca-Cola
Coca-Cola is an established brand for soda drink. How Coca-Cola could survive until today? It is just not about the drinks but the packaging itself plays a major role to attract consumer to buy the product. The strong red colour combined with white fonts, which is applied to all packaging and communication. Until today the branding with red and white fonts has become the trademark to recognize the popular soft drink Coca-Cola. Normally, the cheap brand would duplicate the colour of stronger brand for a better sales, this is to confuse consumer that they buying the recognized brand, while it is not. Positively, it assure that Coca-Cola is a quality brand, which set the standard for other cola brands to choose red. The emotions that can be describe when look at Coca-cola trademark colour is desire of that person to have and taste the drink, in other word is attempting and attraction for the buyers.
Colour in Packaging
Colour in Packaging
To enhance the productivity of the product, retail, marketing and packaging industries are focus on colour, where the sharp attraction for buyer to buy their products. A few elements to influence the consumer expectations such as colour associate with taste or qualities, food matches, target market, etc. The emotionally judgment by consumer according to packaging is really strong, where packaging colour has to provide the attraction and information. Lately, photography plays a major attraction as well for a better view, which in concern of visual clarity and bright colours. In additional, design also can be recognize through the medium that they use like clear symbols and printing material: paper, board, plastics, metal foil, etc. All of the elements will be consider in any aspect of colours until the final delivery.
In packaging, however, the usage of colour can lead customers to make a wild decision, so a bright colour could attract them to stop and recognize the product. Colour is used to make products more appealing and attractive, where psychologically as said before can increase the mood of buying. Basically, the background colour of packaging will reflect the actual colour of the product and stand out, so the suitable colour must be consider first. Furthermore, the colour also a medium to give a specific idea about the product such as white, blue and grey packaging to indicate the freshness and purity, green is for environmental, friendly or relaxation.
To enhance the productivity of the product, retail, marketing and packaging industries are focus on colour, where the sharp attraction for buyer to buy their products. A few elements to influence the consumer expectations such as colour associate with taste or qualities, food matches, target market, etc. The emotionally judgment by consumer according to packaging is really strong, where packaging colour has to provide the attraction and information. Lately, photography plays a major attraction as well for a better view, which in concern of visual clarity and bright colours. In additional, design also can be recognize through the medium that they use like clear symbols and printing material: paper, board, plastics, metal foil, etc. All of the elements will be consider in any aspect of colours until the final delivery.
In packaging, however, the usage of colour can lead customers to make a wild decision, so a bright colour could attract them to stop and recognize the product. Colour is used to make products more appealing and attractive, where psychologically as said before can increase the mood of buying. Basically, the background colour of packaging will reflect the actual colour of the product and stand out, so the suitable colour must be consider first. Furthermore, the colour also a medium to give a specific idea about the product such as white, blue and grey packaging to indicate the freshness and purity, green is for environmental, friendly or relaxation.
Packaging
Packaging
It is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also a process of design, evaluation and production of packages. The purpose of having packaging is for convenience, portion control, prevention, minimization and reuse. Packaging is important for consumer goods, where it can protect the product, easy to open and usable, stand out to differentiate other product on the shelf and according to consumers appeal. There are three kind of model, which can be apply into packaging:
Aesthetics packaging is more to the look. Design wise, packaging must be easy on the eye of people who see it. The colours, fonts, design features, info of product must not complicate and the main purpose to make it stand out. The problem that can occur is when some design shows a difficult to read typefaces and small type sizes because producing a product may guide with the target market, which it is not suitable for older people to read. In some cases, the lack of visual direction will give a bad impression and weakest point of the packaging. It must be clear and precise enough for all readers. The best example for packaging is Apple product, where they concentrate on clean look, so it is effective and influences people to take a look on the packaging
In the business world, marketers who sells product definitely use packaging for their stuff. The reflection is the third model of packaging, where a good brand for example iPod as a MP3 gadget, will be adopt by other competitors to give a great competition. The reason of doing it is because a good brand will have their own trademark, to remind the consumer of the brand, where people can recognize each product from that particular brand. Coca-cola is the best answer of all products in this world. They have a strong identity of their own.
The second consideration after aesthetics is usability. If the packaging has a brilliant design, images, colours and fonts, it just a waste if the package couldn’t be open in proper way. Designers must consider the results of making difficulties of the packaging, so to avoid the mistakes; a proper sketch and measurement might help while a mock up to ensure the effective packaging.
It is the science, art and technology of enclosing or protecting products for distribution, storage, sale and use. Packaging also a process of design, evaluation and production of packages. The purpose of having packaging is for convenience, portion control, prevention, minimization and reuse. Packaging is important for consumer goods, where it can protect the product, easy to open and usable, stand out to differentiate other product on the shelf and according to consumers appeal. There are three kind of model, which can be apply into packaging:
Aesthetics packaging is more to the look. Design wise, packaging must be easy on the eye of people who see it. The colours, fonts, design features, info of product must not complicate and the main purpose to make it stand out. The problem that can occur is when some design shows a difficult to read typefaces and small type sizes because producing a product may guide with the target market, which it is not suitable for older people to read. In some cases, the lack of visual direction will give a bad impression and weakest point of the packaging. It must be clear and precise enough for all readers. The best example for packaging is Apple product, where they concentrate on clean look, so it is effective and influences people to take a look on the packaging
In the business world, marketers who sells product definitely use packaging for their stuff. The reflection is the third model of packaging, where a good brand for example iPod as a MP3 gadget, will be adopt by other competitors to give a great competition. The reason of doing it is because a good brand will have their own trademark, to remind the consumer of the brand, where people can recognize each product from that particular brand. Coca-cola is the best answer of all products in this world. They have a strong identity of their own.
The second consideration after aesthetics is usability. If the packaging has a brilliant design, images, colours and fonts, it just a waste if the package couldn’t be open in proper way. Designers must consider the results of making difficulties of the packaging, so to avoid the mistakes; a proper sketch and measurement might help while a mock up to ensure the effective packaging.
Colour emotion
Colour emotion
The connection of colour and emotion is very strong. In our daily life colour play a major role for some emotions and feelings for every human. The colour emotion in a simplest fashion, as the relationship between colours and the viewer’s psychological responses. For example, "warm" and "active" is to describe characteristics of colours but not to describing human emotions such as " this is ‘warm’ colour" but we would not say "this colour makes me feel ‘warm’". In other word, colour emotion concerns human emotions whenever they see colours. It can be excitement, happiness or anxiety.
The connection of colour and emotion is very strong. In our daily life colour play a major role for some emotions and feelings for every human. The colour emotion in a simplest fashion, as the relationship between colours and the viewer’s psychological responses. For example, "warm" and "active" is to describe characteristics of colours but not to describing human emotions such as " this is ‘warm’ colour" but we would not say "this colour makes me feel ‘warm’". In other word, colour emotion concerns human emotions whenever they see colours. It can be excitement, happiness or anxiety.
The psychology of colour.
The psychology of colour.
The feelings and emotions are directly affected by the balance and imbalance of hormones in the body. Likewise, certain colours can calm our minds, while others stimulate mental activity. It is not easy to take advantage of psychology of colours in visualization. Using colour to recharged emotional energy will end up with changed perceptions of the world and our experience in life.
To relate colour with psychology is about consideration, which colour are preferred by consumers. A linkage between the two elements can be found according to time, place and culture. It can be describe as one colour perform very different symbolic or psychological functions, at the same time and place for the same culture. For example, red colour is a strong, exciting and a focus attention, also can help overcome negative thoughts but if we have too much red in our system or surrounding, the feeling can be irritable, impatient and uncomfortable.
In China, red is symbolic of celebrations, luck and prosperity, while white is mourning and death. This is the best example of psychology relate to colours in terms of culture. There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Why colour is important in design?
Why colour is important in design?
The reason of why colour is important because, it convey some emotion towards each product. People will attract to nice colour, which indirectly give a good feelings for them. The most emotionally primary colours appear to be Red and Blue, where red could increased our heart beat and blood pressure, while blue in opposite effect. The colours are typically divided into warm (yellow, red and orange) and cool (blue, green and violet). For example the usage of red colour is to indicate danger, exciting and active, while blue is to release tension, soothing and passive.
In design, the usage of colours is very important to create the feelings according to each design. Designers is responsible with their designs, one of the factor is colours that they choose, which associated with feelings and emotions of people who look at their design. In this industry from designers, companies and manufactures, use colours to create a certain feeling about their products. Market researchers have devoted considerable effort to know which colours are preferred by consumers and how the fashion works in this matter.
The reason of why colour is important because, it convey some emotion towards each product. People will attract to nice colour, which indirectly give a good feelings for them. The most emotionally primary colours appear to be Red and Blue, where red could increased our heart beat and blood pressure, while blue in opposite effect. The colours are typically divided into warm (yellow, red and orange) and cool (blue, green and violet). For example the usage of red colour is to indicate danger, exciting and active, while blue is to release tension, soothing and passive.
In design, the usage of colours is very important to create the feelings according to each design. Designers is responsible with their designs, one of the factor is colours that they choose, which associated with feelings and emotions of people who look at their design. In this industry from designers, companies and manufactures, use colours to create a certain feeling about their products. Market researchers have devoted considerable effort to know which colours are preferred by consumers and how the fashion works in this matter.
Emotions
Emotions
Emotion is very subjective to distinguish, sometimes emotions can occur unconsciously. We use emotions to create feelings, which will make some bodily changes such as facial reactions. People often behave in certain ways as a direct result of their emotional, such as crying, fighting or fleeing. How can emotions happen? Some emotions occur over a period of seconds for instance surprise or shock, while others can last for very long time like when you love something.
Our emotions can help us in terms of communication. For example, our facial expressions can convey a wide range of emotions like sad, hurt, happy, uncomfortable, etc. This is the connection between human, so other people will be able to help to understand the important from certain emotions. It also can help to make decision in a valuable source of information.
Emotion is very subjective to distinguish, sometimes emotions can occur unconsciously. We use emotions to create feelings, which will make some bodily changes such as facial reactions. People often behave in certain ways as a direct result of their emotional, such as crying, fighting or fleeing. How can emotions happen? Some emotions occur over a period of seconds for instance surprise or shock, while others can last for very long time like when you love something.
Our emotions can help us in terms of communication. For example, our facial expressions can convey a wide range of emotions like sad, hurt, happy, uncomfortable, etc. This is the connection between human, so other people will be able to help to understand the important from certain emotions. It also can help to make decision in a valuable source of information.
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
LIM KOK WING UNIVERSITY
BPD 7
BPD 7
DESIGN ANALYSIS
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
REDZA SYAH AZMEER MOHD RADZUAN
811001146327
811001146327
CIS
The Company Identity System (CIS) for Mr Lawrence in Graphic Design class. 'Holler' is the name of my mobile concept shop.
15. Project Notification
From:Guru.com (info@guru.com)
Sent: Saturday, 10 May 2008 8:42:24 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Logo needed
Project ID: 405759
Category: Graphic Design / Presentations / Multimedia
Description: Our company needs a logo designed. We are looking for a logo that is more of an illustration and not a cartoon. If this is something you can provide please send samples of work. This is something that would need to be done asap.
Comments:
Again a logo design, which I really like to execute. I can show to them several artwork that I have done before. It is more to illustration and providing the specific company background. I think I can produce a good logo for this company as long as they provide me their company profile as a guidelines. I will go for this job.
Sent: Saturday, 10 May 2008 8:42:24 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Logo needed
Project ID: 405759
Category: Graphic Design / Presentations / Multimedia
Description: Our company needs a logo designed. We are looking for a logo that is more of an illustration and not a cartoon. If this is something you can provide please send samples of work. This is something that would need to be done asap.
Comments:
Again a logo design, which I really like to execute. I can show to them several artwork that I have done before. It is more to illustration and providing the specific company background. I think I can produce a good logo for this company as long as they provide me their company profile as a guidelines. I will go for this job.
14. Project Notification
From: Guru.com (info@guru.com)
Sent: Monday, 12 May 2008 3:53:13 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Need Graphic Design for 3M Van Wrapping
Project ID: 406584
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for an experienced graphic designer that has a portfolio of vehicles they have designed. I need something loud, exciting and amazing. I'll send you the images. Immediate because the last graphic artist wasted our time.
Comments:
Graphic for van is a complicated job if you don’t know how to use space and composition. For an effective design a good material could be use such as good quality sticker. To create attention between drivers and pedestrian, a strong colours must be use so then the focus will fall to that vehicle. I would like to try this job design.
Sent: Monday, 12 May 2008 3:53:13 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Need Graphic Design for 3M Van Wrapping
Project ID: 406584
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for an experienced graphic designer that has a portfolio of vehicles they have designed. I need something loud, exciting and amazing. I'll send you the images. Immediate because the last graphic artist wasted our time.
Comments:
Graphic for van is a complicated job if you don’t know how to use space and composition. For an effective design a good material could be use such as good quality sticker. To create attention between drivers and pedestrian, a strong colours must be use so then the focus will fall to that vehicle. I would like to try this job design.
13. Project Notification
From: Guru.com (info@guru.com)
Sent: Wednesday, 14 May 2008 3:21:17 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Packaging
Project ID: 406921
Category: Graphic Design / Presentations / Multimedia
Description: Packaging for a new brand of household glove. These gloves will marketed to women in their 20 - 30's and will be packaged in paperboard boxes. I would like the design to be similar to that of packaging design used for cosmetics. These gloves will be marketed to protect hands, keep them looking younger, and help to keep nails strong and healthy. The gloves are also latex-free. I would like the packaging to reflect a Sleek, Sophisticated, modern look, or a nice design.
Comments:
As clear as the description, I would like to design this packaging for household glove. Sleek, sophisticated, modern and nice design just hit my own design, where I have to do research on cosmetic packaging and apply into this design. Im looking forward to give a good design on this glove.
Sent: Wednesday, 14 May 2008 3:21:17 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Packaging
Project ID: 406921
Category: Graphic Design / Presentations / Multimedia
Description: Packaging for a new brand of household glove. These gloves will marketed to women in their 20 - 30's and will be packaged in paperboard boxes. I would like the design to be similar to that of packaging design used for cosmetics. These gloves will be marketed to protect hands, keep them looking younger, and help to keep nails strong and healthy. The gloves are also latex-free. I would like the packaging to reflect a Sleek, Sophisticated, modern look, or a nice design.
Comments:
As clear as the description, I would like to design this packaging for household glove. Sleek, sophisticated, modern and nice design just hit my own design, where I have to do research on cosmetic packaging and apply into this design. Im looking forward to give a good design on this glove.
12. Project Notification
From: Guru.com (info@guru.com)
Sent: Thursday, 15 May 2008 3:49:34 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Restaurant Menu Board
Project ID: 407721
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for a graphics designer to design a menu layout board that would be printed on lambda duratrans paper. The layout would include food pictures
and have the food items along with space for pricing. Ideal project for a student. Please send quote.
Comments:
A menu design is quite demanding now days regarding to increasing in food industry and also to change a better design. I’m just a bit confuse on the material that they want to use, "lambda duratrans"? . I suggest to insert a good images of their menu because customer always attracted to what they show and recommend. The layout could be design according to their theme of the restaurant. I can do menu design as I managed to complete my brief for typography class last year.
Sent: Thursday, 15 May 2008 3:49:34 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Restaurant Menu Board
Project ID: 407721
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for a graphics designer to design a menu layout board that would be printed on lambda duratrans paper. The layout would include food pictures
and have the food items along with space for pricing. Ideal project for a student. Please send quote.
Comments:
A menu design is quite demanding now days regarding to increasing in food industry and also to change a better design. I’m just a bit confuse on the material that they want to use, "lambda duratrans"? . I suggest to insert a good images of their menu because customer always attracted to what they show and recommend. The layout could be design according to their theme of the restaurant. I can do menu design as I managed to complete my brief for typography class last year.
11. Project Notification
From: Guru.com (info@guru.com)
Sent: Saturday, 17 May 2008 4:29:58 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Purposal Letter
Project ID: 408198
Category: Graphic Design / Presentations / Multimedia
Description:Looking for a graphic design artist to put together an artistic proposal sales letter that will be used by our sales team. Need someone that can handle sales content as well as graphic art.
Comments:
The description is about proposal layout, an effective proposal will lead to a positive impression towards client servicing. It is not easy to win client’s heart, marketing team have to a good proposal and content for a better outcomes. I don’t have passion to do a proposal design but it is a good start for something new. I skip this job.
Sent: Saturday, 17 May 2008 4:29:58 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Purposal Letter
Project ID: 408198
Category: Graphic Design / Presentations / Multimedia
Description:Looking for a graphic design artist to put together an artistic proposal sales letter that will be used by our sales team. Need someone that can handle sales content as well as graphic art.
Comments:
The description is about proposal layout, an effective proposal will lead to a positive impression towards client servicing. It is not easy to win client’s heart, marketing team have to a good proposal and content for a better outcomes. I don’t have passion to do a proposal design but it is a good start for something new. I skip this job.
MEPS
A project for MEPS in Mr Ken Goh's class. Above is a print ads. The layout prefered to be simple and clean.
10. Project Notification
From: Guru.com (info@guru.com)
Sent: Saturday, 17 May 2008 3:05:57 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Packaging design for Ipod Skins
Project ID: 408387
Category: Graphic Design / Presentations / Multimedia
Description: Seeking talented and experienced design firm to come up with a trendy and
easy to use retail and wholesale packaging concept for our company's product. We are a manufacturer of vinyl protective skins for portable electronics and other related products. We need something unique, modern and at reasonable cost of our budget. The packaging will be model specifics but will keep the same consistency throughout our product lines.
Comments:
Interesting offer, I’m willing to try, plus I like to do packaging design. To get start with the design they must provide me the details of the product such as theme or preferable their own design. I take this job as it kind of interesting for me.
Sent: Saturday, 17 May 2008 3:05:57 PM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Packaging design for Ipod Skins
Project ID: 408387
Category: Graphic Design / Presentations / Multimedia
Description: Seeking talented and experienced design firm to come up with a trendy and
easy to use retail and wholesale packaging concept for our company's product. We are a manufacturer of vinyl protective skins for portable electronics and other related products. We need something unique, modern and at reasonable cost of our budget. The packaging will be model specifics but will keep the same consistency throughout our product lines.
Comments:
Interesting offer, I’m willing to try, plus I like to do packaging design. To get start with the design they must provide me the details of the product such as theme or preferable their own design. I take this job as it kind of interesting for me.
9. Project Notification
From:Guru.com (info@guru.com)
Sent: Sunday, 18 May 2008 3:24:06 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Children's Birthday Invite - Photoshop
Project ID: 408571
Category: Graphic Design / Presentations / Multimedia
Description: I'm creating a childs birthday invitation with the theme of Oscar night.
I am good at desktop publishing, but clueless of photo manipulation. I'd like to superimpose and blend my sons headshot on top of an Oscar statue. I can provide .jpgs. I know this is simple, but I don't have time to learn the techniques in time. Please help!!
Comments:
Simple and easy to execute… The superimpose need Adobe Photoshop software…I would like to help…Happy Birthday Oscar hehehhe
Sent: Sunday, 18 May 2008 3:24:06 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Children's Birthday Invite - Photoshop
Project ID: 408571
Category: Graphic Design / Presentations / Multimedia
Description: I'm creating a childs birthday invitation with the theme of Oscar night.
I am good at desktop publishing, but clueless of photo manipulation. I'd like to superimpose and blend my sons headshot on top of an Oscar statue. I can provide .jpgs. I know this is simple, but I don't have time to learn the techniques in time. Please help!!
Comments:
Simple and easy to execute… The superimpose need Adobe Photoshop software…I would like to help…Happy Birthday Oscar hehehhe
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