Thursday, June 5, 2008
The psychology of colour.
The psychology of colour.
The feelings and emotions are directly affected by the balance and imbalance of hormones in the body. Likewise, certain colours can calm our minds, while others stimulate mental activity. It is not easy to take advantage of psychology of colours in visualization. Using colour to recharged emotional energy will end up with changed perceptions of the world and our experience in life.
To relate colour with psychology is about consideration, which colour are preferred by consumers. A linkage between the two elements can be found according to time, place and culture. It can be describe as one colour perform very different symbolic or psychological functions, at the same time and place for the same culture. For example, red colour is a strong, exciting and a focus attention, also can help overcome negative thoughts but if we have too much red in our system or surrounding, the feeling can be irritable, impatient and uncomfortable.
In China, red is symbolic of celebrations, luck and prosperity, while white is mourning and death. This is the best example of psychology relate to colours in terms of culture. There are four psychological primary colours - red, blue, yellow and green. They relate respectively to the body, the mind, the emotions and the essential balance between these three.
Why colour is important in design?
Why colour is important in design?
The reason of why colour is important because, it convey some emotion towards each product. People will attract to nice colour, which indirectly give a good feelings for them. The most emotionally primary colours appear to be Red and Blue, where red could increased our heart beat and blood pressure, while blue in opposite effect. The colours are typically divided into warm (yellow, red and orange) and cool (blue, green and violet). For example the usage of red colour is to indicate danger, exciting and active, while blue is to release tension, soothing and passive.
In design, the usage of colours is very important to create the feelings according to each design. Designers is responsible with their designs, one of the factor is colours that they choose, which associated with feelings and emotions of people who look at their design. In this industry from designers, companies and manufactures, use colours to create a certain feeling about their products. Market researchers have devoted considerable effort to know which colours are preferred by consumers and how the fashion works in this matter.
The reason of why colour is important because, it convey some emotion towards each product. People will attract to nice colour, which indirectly give a good feelings for them. The most emotionally primary colours appear to be Red and Blue, where red could increased our heart beat and blood pressure, while blue in opposite effect. The colours are typically divided into warm (yellow, red and orange) and cool (blue, green and violet). For example the usage of red colour is to indicate danger, exciting and active, while blue is to release tension, soothing and passive.
In design, the usage of colours is very important to create the feelings according to each design. Designers is responsible with their designs, one of the factor is colours that they choose, which associated with feelings and emotions of people who look at their design. In this industry from designers, companies and manufactures, use colours to create a certain feeling about their products. Market researchers have devoted considerable effort to know which colours are preferred by consumers and how the fashion works in this matter.
Emotions
Emotions
Emotion is very subjective to distinguish, sometimes emotions can occur unconsciously. We use emotions to create feelings, which will make some bodily changes such as facial reactions. People often behave in certain ways as a direct result of their emotional, such as crying, fighting or fleeing. How can emotions happen? Some emotions occur over a period of seconds for instance surprise or shock, while others can last for very long time like when you love something.
Our emotions can help us in terms of communication. For example, our facial expressions can convey a wide range of emotions like sad, hurt, happy, uncomfortable, etc. This is the connection between human, so other people will be able to help to understand the important from certain emotions. It also can help to make decision in a valuable source of information.
Emotion is very subjective to distinguish, sometimes emotions can occur unconsciously. We use emotions to create feelings, which will make some bodily changes such as facial reactions. People often behave in certain ways as a direct result of their emotional, such as crying, fighting or fleeing. How can emotions happen? Some emotions occur over a period of seconds for instance surprise or shock, while others can last for very long time like when you love something.
Our emotions can help us in terms of communication. For example, our facial expressions can convey a wide range of emotions like sad, hurt, happy, uncomfortable, etc. This is the connection between human, so other people will be able to help to understand the important from certain emotions. It also can help to make decision in a valuable source of information.
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
LIM KOK WING UNIVERSITY
BPD 7
BPD 7
DESIGN ANALYSIS
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
" HOW EMOTIONS RELATE TO COLOURS IN PACKAGING DESIGN"
REDZA SYAH AZMEER MOHD RADZUAN
811001146327
811001146327
CIS
The Company Identity System (CIS) for Mr Lawrence in Graphic Design class. 'Holler' is the name of my mobile concept shop.
15. Project Notification
From:Guru.com (info@guru.com)
Sent: Saturday, 10 May 2008 8:42:24 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Logo needed
Project ID: 405759
Category: Graphic Design / Presentations / Multimedia
Description: Our company needs a logo designed. We are looking for a logo that is more of an illustration and not a cartoon. If this is something you can provide please send samples of work. This is something that would need to be done asap.
Comments:
Again a logo design, which I really like to execute. I can show to them several artwork that I have done before. It is more to illustration and providing the specific company background. I think I can produce a good logo for this company as long as they provide me their company profile as a guidelines. I will go for this job.
Sent: Saturday, 10 May 2008 8:42:24 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Logo needed
Project ID: 405759
Category: Graphic Design / Presentations / Multimedia
Description: Our company needs a logo designed. We are looking for a logo that is more of an illustration and not a cartoon. If this is something you can provide please send samples of work. This is something that would need to be done asap.
Comments:
Again a logo design, which I really like to execute. I can show to them several artwork that I have done before. It is more to illustration and providing the specific company background. I think I can produce a good logo for this company as long as they provide me their company profile as a guidelines. I will go for this job.
14. Project Notification
From: Guru.com (info@guru.com)
Sent: Monday, 12 May 2008 3:53:13 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Need Graphic Design for 3M Van Wrapping
Project ID: 406584
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for an experienced graphic designer that has a portfolio of vehicles they have designed. I need something loud, exciting and amazing. I'll send you the images. Immediate because the last graphic artist wasted our time.
Comments:
Graphic for van is a complicated job if you don’t know how to use space and composition. For an effective design a good material could be use such as good quality sticker. To create attention between drivers and pedestrian, a strong colours must be use so then the focus will fall to that vehicle. I would like to try this job design.
Sent: Monday, 12 May 2008 3:53:13 AM
To: redzasyahazmeer@hotmail.com
Profile ID: 823365 matches...
Title: Need Graphic Design for 3M Van Wrapping
Project ID: 406584
Category: Graphic Design / Presentations / Multimedia
Description: I am looking for an experienced graphic designer that has a portfolio of vehicles they have designed. I need something loud, exciting and amazing. I'll send you the images. Immediate because the last graphic artist wasted our time.
Comments:
Graphic for van is a complicated job if you don’t know how to use space and composition. For an effective design a good material could be use such as good quality sticker. To create attention between drivers and pedestrian, a strong colours must be use so then the focus will fall to that vehicle. I would like to try this job design.
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